Official: No Steve-Note at Apple's LAST Macworld

By Rene Ritchie
last updated

And lo, Steve Jobs opened the 7th seal, and there was silence at Macworld.

Apple just made it official folks, Phil Schiller will be presenting the Keynote, and after that, Apple will no longer be attending Macworld, leaving WWDC as possibly the only show big left for Apple and Steve Jobs.

Is this the end of an era, or the beginning of something new? Does no Steve-note mean no Macworld for anyone? What will this do to expectations? And will it make Apple's "special events" even more special?

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.