Watch the original Mac team talk about their work in an unseen demo reel
What you need to know
- Original Mac team member Andy Hertzfelt has shared a demo reel on YouTube.
- The reel was to be used to advertise the Mac.
- It was never used and now we're seeing it for the first time.
Andy Hertszfeld has shared a demo reel (via Cult of Mac) that was intended to be used to create Mac ads back in 1983. But that never happened, and now we're getting to see the reel for the first time.
Hertzfeld was a member of the original Mac team, and the reel shows his team mates speaking about the fruit of their labor. The interviews include comments from Mike Murray, Burrell Smith, Bill Atkinson, Susan Kare, and George Crow along with Hertzfeld himself.
At the time the Mac wasn't ready for sale, but it's clear how passionate the team was. Apple ultimately decided against using the reel for its ads and instead turned to Ridley Scott. The result was the infamous "1984" commercial that is still so iconic today.
The rest, as they say, is history.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.