As part of Apple's record breaking Q1 2012 financial results, Apple CEO Tim Cook took the time to break out Apple TV numbers -- 2.8 million sold last year with half of those sales, 1.4 million, coming in the last quarter.

Cook insisted that Apple TV is still a hobby for Apple and while there was pressure to comment on the Apple iTV Television rumors, Cook managed to dodge his way around those questions simply by stating there was nothing else to talk about in that area. Of course, that's what Apple said about phones and tablets, once upon a time.

Totally avoided by analysts and Apple execs alike -- Apple TV 3 rumors. Where's our Apple A5 powered, 1080p update already?