Apple TV adds FOX Now, CNBC to channel lineup

The Apple TV has added a couple of new sections today, FOX Now and CNBC. Both channels allow you to watch on-demand content from both providers, and require you to sign in and activate your Apple TV with your cable provider before you can use them completely.

FOX Now is an on-demand portal to content from the FOX network. Shows like New Girl, Brooklyn Nine-Nine, and The Mindy Project, along with some digital-only programming, have several episodes available to stream. CNBC also provides a number of shows on-demand, however they also allow you to watch the channel live.

What do you think of these new Apple TV channels? Let us know below in the comments.

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Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Reader comments

Apple TV adds FOX Now, CNBC to channel lineup

15 Comments

Exactly how are these channel offerings useful for people who bought Apple TVS under the premise of cutting the cord? Why is redundancy being celebrated?

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I guess I missed the memo about how AppleTV enables cord-cutting. Most of the channels provided so far require a cable subscription, each with its own activation scheme.

Personally, I'd like to see MORE on-demand channels (Showtime, Cinemax, Epix, Adult Swim, Comedy Central) to go along with the matching iOS apps. While we're at it, a central place to validate the subscriber account would be nice. The 3 Disney apps (not sure why there are 3 of them, but anyway) all seem to forget themselves whenever we want to use them, prompting Verizon FIOS authorization every time. Annoying.

These apps are way nicer than a cable company DVR's on-demand options, and a TiVo/AppleTV combo is a pretty nice way to have the best of all worlds.

I agree with you and other commenters on here. I don't see how we can "cut the cord" when the cord is required to be able to watch all of this. So now I get to watch CNBC on my tv through Comcast or some other subscriber and then fire up Apple TV and I can watch it there too? This is innovation and what people actually go to work for and create? Sad.

that's those people's fault for buying an Apple TV under a flawed premise that it will allow them to ditch their cable. Apple TV was never promised to be a solution for cord cutters.

Well that depends on how much TV a person wants (needs??) to consume. In my experience, the Apple TV alone was not enough to cut the cord, but along with the Roku 3 and a Hulu+ subscription,it was way more than enough to cut the cord.

Also, a secret to getting around the cable subscription validation even after cutting the cord is simply having a friend letting you use their credentials to Access HBO, ESPN, and any other channel that requires it.

Curious for the UX people out there - at what point are there too many channels for the grid-of-icons metaphor to stand as the only means of access? (Yes, I know about customization options.) if you feel there is such a point, now or still off in the future, how would you like to see Apple replace or supplement it?

I like that they add new channels, but even if you are a cord cutter but your parents aren't you can't use their logins for those networks they add cause their stupid cable provider doesn't support but 3 Disney channels for apple tv bastards. Oh an no hbo go on it cause it's in your living room and that's "their space" so you can only do it on your iPad. Oh the monopoly where's the top hat and metal car those bastards just passed go.

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Ummm. HBOGO is on the AppleTV and works with Comcast at least (unless that's not the monopoly you're referencing . It's on the PS3 as well, but Comcast does not support that.

IMO, Apple isn't assisting, at all, in the cord-cutting approach (and it may very well not intend to), but, at this point in the game, would it not just be less of a cluster than to just add an HDMI pass-through with the next hardware update? I mean, you could have all of the "channels" in a menu with appropriate titles (e.g. on demand, live, kids, movies, etc), alongside menus for your own (and iTunes) content. My point is that it would seem that Apple TV is only muddying the water, with respect to the television set which Steve Jobs claimed to have "cracked" by offering the "simplest user interface you could imagine". That direction is hardly visible in the current iteration of AppleTV. Don't you think we'd be trying to move towards that goal (in some way, shape or form), even if content providers refused to get on board?

UI is irrelevant without content, and Apple cannot really force content providers to assist cord-cutters. Apple can only put the channels on from providers willing to sell to them. Those content providers would *love* to eliminate a middleman, but, since an overwhelming majority of their revenue come from being able to sell through to cable companies, those providers have to kow-tow to the cablecos -- Apple can allow those providers to require a cable subscription, or every year drive gold-plated dump trunks of cash up to each and every provider to induce them to p*** off the cablecos. It's just not worth the money to Apple, and the content providers themselves might be leery of substituting dependence on a few players (Comcast, TWC, etc) for a single player (Apple).

The HDMI passthrough is the approach Google TV tried, and largely why it failed. (I think Rene once referred to Apple's strategy is taking port 2 in the living room, and Google TV's as taking port 1.) Google TV provided a nice if somewhat laggy interface over the top of the cable box interface, and it was confusing to many customers when to use which. I think Apple will steer clear of an HDMI passthrough, and port 1 in general, unless/until they can be the actual software provider on the cable box, where they have that total control.

Yeah, but the beauty of it is that (at the bare bones level of the XBone) I don't have to switch inputs when I want to use my own stuff (be it games, apps, what have you). I don't ever use the "OneGuide", but I love the ease of access to my content. It really does make the whole experience more enjoyable. I know that when you add more components to the chain (cable box to ATV to XBone), it makes things lag a little when using one end to control the other, but with content playback, I'm sure a few milliseconds wouldn't be noticed, really.

I meant to also state that the "channels" and personal/iTunes content could supplement an Apple interface overlay to the current cable/satellite offerings (much like Microsoft did the the XBone).

The Apple TV is a unique Apple product in that it is entirely focused on the US market. While it can be bought elsewhere, it's devoid of local content, and so is utterly useless beyond as a novelty airplay toy.

News of a new Apple TV has dropped off to zero of late. I hope a new one is still coming, and that it will have a fully open and worldwide friendly app store, just like other iOS devices.

I've tried several and Apple TV is just he best for what it does simple but elegant I wish there was a few more channels that the Roku and some of the others have

But none if them will work with my phone, MacBook and iPad

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Yay more stuff for the U.S which is not applicable to the rest of the world here in NZ all we can do is basically youtube and home sharing

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