The new, 2010 Apple TV is starting to ship. TiPb readers, along with readers of other sites are all getting their notification emails from Apple. We've only seen "prepared to ship" notices, but *MacRumors" is starting to see actual shipment notifications as well.
That might be US-only for now, however, as mine and a few others internationally are still seeing "ships in September" on our orders with nary an email in site. Here's hoping Apple's production machine is in full swing and Apple TV makes its global debut this week.
If you've waiting on a new, AirPlay and Netflix-equipped Apple TV, let us know when you ordered, where you are located, and what your order status is.
[MacRumors, thanks to Marc and everyone who sent this in!