Speaking on his company’s earnings call, CBS CEO Les Moonves said that CBS had turned down the Apple TV as a platform for its content. The revelation was revealed in response to a question about CBS’s appetite toward striking deals with new streaming providers that may not have the cash to pay up front for its content. Moonves claimed that CBS had turned down Apple and its Apple TV platform because the offer was based on an ad split revenue source.
This seems to confirm rumors that Apple is trying to secure some sort of Apple TV subscription service however it looks like it is going to be much harder than Apple had hoped. Apple has been slowly adding additional media content to the Apple TV platform; the recent iOS 5 update brought Wall Street Journal Live and NHL content. Hulu Plus is also rumored to be ready to go on the Apple TV but political reasons are cited as holding it back from launch.