No Apple TV SDK event in March. Of course.

Earlier today a financial analyst "reported" that Apple would be holding an Apple TV SDK event sometime in March. We didn't link to it because financial analysts have a lousy track record when it comes to Apple predictions, and whomever they're writing for, it's not media and it's not customers, and I couldn't think of a timely enough way to poke fun at it. However, Jim Dalrymple of The Loop, who has an excellent track record on sorting accurate rumors from nonsensical rubbish, has weighed in.

No spoilers, tap/click on over.

Source: The Loop

(The only thing I'll add is that Apple appears to be continuing their channel partnership strategy when it comes to both the Apple TV and Siri, and while SDK and API can replace channel partnerships, they can seldom co-exist -- there are few deals to be brokered when anyone and everyone can make their own app.)

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

No Apple TV SDK event in March. Of course.


Re: "...there are few deals to be brokered when anyone and everyone can make their own app..."

Where "everyone" means the third parties involved in the "few deals to be brokered." Right?

I seriously doubt that Apple will ever allow just any random developer to publish their own app for Apple TV. Sure, the CNNs and ABCs and Universal Studios of the world may or may not be allowed to have their own apps. But, as you say, those deals will need to be carefully hammered out. There's potentially a lot of money at stake. Better to start out slowly, carefully, correctly.

There could be something up, though. In the past 36 hours, two I can remember, (and thought a third, but can't remember, so maybe it is just the fact that I entered a new decade a week ago), apps have been updated to reenable/enable the first time, AirPlay support. HBO Go and 60 Minutes are the ones I can remember.

Could also just be coincidence.