Apple CEO Tim Cook is on stage at the D11 conference in California, and while playing coy as usual about the future of Apple TV, he has dropped some interesting figures into the conversation, namely that Apple's set top box has sold 13 million units to date, and more impressively, half of those were in the last year.

Cook also says that it continues to be an area of great interest for Apple, and that the TV experience hasn't yet been brought up to this decade. Kara Swisher took a punt and asked what Apple plans to do about it, to be told:

No specifics were given, of course -- it's the wrong venue for that entirely, especially with WWDC 2013 less than two weeks away -- but Cook did say Apple had a grand vision. In other words, yes, there's a plan...

Given the PS4 and Xbox One announcements recently, do you think Apple needs to pick up their TV pace?

Source: AllThingsD