VEVO reportedly developing 24/7 music channel for Apple TV

VEVO, one of the most frequented services for watching music videos, is reportedly in development to bring a channel to the Apple TV. The dedicated music channel app would run 24/7, and according to Ad Age would provide VEVO with a way to also sell advertisements made for TV:

Having an Apple TV app will allow Vevo TV to sell ads made specifically for televisions. Adidas, McDonald's, Red Bull and State Farm currently advertise on the online version of Vevo TV.

Advertisements isn't the first thing you want to hear about with a prospective new Apple TV channel, but it needs paying for somehow, and if it helps get more content onto the platform then so be it. Music videos are currently available on the Apple TV through iTunes, but these are on a purchase basis. VEVO would essentially be like having a regular music channel delivered to you just as on regular TV.

Neither Apple nor VEVO would comment on the rumor, so for now treat it with a little pinch of salt. But what about the notion of it? Would a 24/7 music channel on the Apple TV excite you?

Source: Ad Age

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

VEVO reportedly developing 24/7 music channel for Apple TV


I'm unclear what they mean by channel. Would it be somewhere you go and click on the videos you want to play, like YouTube, or would it be pre-programmed so you press Play and whatever is currently being broadcast comes up on your screen?

A channel is what each app (for lack of a better term to explain) is called on Apple TV or Roku. Netfilx has a "channel", Hulu has a "channel", HBO Go and ESPN have "channels". This would be another channel added to Apple TV. At least that is what I got out of it. So you would select the icon for the VEVO channel and click it to open the channel. Make sense?? Hopefully!

I get that much - but once you open it, what's there - a selection of artists/videos for you to chose from, or a streaming selection? If it's the former, I can't really see how it's different to opening the YouTube channel and finding videos or playlists featuring your favourite artists!

I'd love it if it were like Pandora. Select a genre and it just plays all rock videos or rap or whatever you choose.

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