Is there new Apple TV hardware coming soon, or isn't there?

Apple is offering a $25 iTunes gift card with a new Apple TV purchase. Store personnel were apparently informed this morning that this deal will run from today until next Wednesday, March 5. The deal is available in Apple Retail Stores as well as the Apple Online Store. This promotion could be leading up to the announcement of a new Apple TV, says 9to5Mac:

This deal only reinforces rumors that we will see an updated Apple TV within the next few months or even weeks. If you aren’t in dire need of a new Apple TV, we recommend holding out to see what features the new TV may bring and if they aren’t to compelling we expect to see every deeper discounts on the 3rd generation model.

There's been speculation on a fourth-generation Apple TV for a little while. Do you think that this is an indication that it will appear soon, and are you seeing this deal in an Apple Store near you? Let us know below in the comments.

Update: Jim Dalrymple of The Loop has said there's no new Apple TV hardware coming any time soon.

Source: Apple{.nofollow}, 9to5Mac

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.