Apple TV 3.0

As rumored, Apple just announced Apple TV 3.0, with an all new interface and support for iTunes LP and iTunes Extras.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

It also looks like Apple has (finally!) done right and -- like every other product -- moved user content above for-sale content. That's right, it looks like our videos and music, and not iTunes Store stuff, is on top, baby!

I'm downloading it now and will be back later with my thoughts, but if you're already rocking it, roll a comment our way and let us know what you think!