Apple TV 3.0 is Here!

As rumored, Apple just announced Apple TV 3.0, with an all new interface and support for iTunes LP and iTunes Extras.

“The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content,” said Eddy Cue, Apple’s vice president of Internet Services. “HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio.”

It also looks like Apple has (finally!) done right and -- like every other product -- moved user content above for-sale content. That's right, it looks like our videos and music, and not iTunes Store stuff, is on top, baby!

I'm downloading it now and will be back later with my thoughts, but if you're already rocking it, roll a comment our way and let us know what you think!

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.