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Apple TV 4.3 update streams purchased shows, adds Vimeo video

Apple had finally released iOS 4.3 for Apple TV 2, adding the ability to stream purchased shows via iCloud (I'm betting this is US only?) and watch Vimeo video. As noted by Apple:

  • iTunes TV Shows: Purchase your favorite TV shows directly from the iTunes Store, and watch the shows you already own, commercial-free in HD.
  • Vimeo: Browse and play videos from Vimeo, access your video inbox, and mark videos you want to watch later.

If you've gotten the update, let me know if you notice any other changes and/or improvements.

(Developing...)

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

14 Comments
  • Living in the UK, I wish there was a way to either a) Get access to the streaming services available in the US, afterall you've got Spotify now, where's the resiprocity? or B) Switch off services I just don't care about, such as Major League Baseball ('World' Series in indeed, pff). Preferably the former, though the latter would suffice.
  • How do I become part of the iCloud? I thought I had to wait until IOS5 to being using my AppleTV that way.
  • The actual iCloud is not available for end users, however, this isn't iCloud we're talking about (Rene is wrong in the terminology). This is just the cloud. With this cloud, you don't have to have the videos on your Mac or PC to stream to the Apple TV 2. You just merely stream it straight to the Apple TV 2.
    iCloud is completely different, in that it is a backup of your stuff that goes to Apple's cloud, with a small sectioned partitioned off for your personal usage (Contacts, Calendars, Notes, et cetera).
  • Gotcha. Thanks Ethan!
    Can I use one of my existing cloud stores like Dropbox or Livedrive then if they contained media?
    One of the only reasons I keep my PC on these days is to stream media.
  • Nm, I found it. Awesome!
  • Really, who cares about Vimeo. How about giving me the ability to access my NAS so I can stream the movies I have on disk without having to leave my MBP on.
  • Yeah, that would be real nice. I love streaming content through my Apple TV. I just hate the fact that you have to have a PC on to do it.
  • Cloud streaming will be great when I finally run out of HD storage space, but usually I just stream from my library. The seasons of Dexter that I've purchased are noticably absent. I wonder if Showtime is a no go for iCloud streaming? Vimeo—meh. Might check it out but generally don't use it.
  • Vimeo--that's it!? What about Pandora, HBO Go and other apps that people actually want on the ATV2?
  • True that. Pandora would be easy to implement on the ATV2 - so there's SOME reason why Apple hasn't done it. Maybe they're cooking up their own equivalent to the service ore something.
    As for HBO Go, you can forget that. HBO is totally against providing the means for non-subscribers to stream their content to their TV's. I've got an iPad 2 and I'm an HBO subscriber, and the app totally blocks any attempt to output its content to a TV -- even using the HDMI cable. So HBO really ain't tryin' to allow a subscriber to take their AppleTV to a non-subscriber's house, hook it up to the non-subscriber's TV, then stream the content from their iPads. No way. Sure, you can watch HBO Go on the iPad at the non-subscriber's house all day long. But as awesome a device as the iPad 2 is, having a bunch of people crowd around it to watch a movie or show kinda sucks.
  • I think the biggest update on apple tv will be when the IOS 5 comes out.
  • UK has half a device at the moment. How about getting iPlayer/ITV Player/4oD on board? I have an iPlayer feature built into my BluRay network player, and Wii, can't be hard to negotiate. As we don't get any access to tv show rental it would at least be a compromise.
  • I updated my Apple TV last night and was REALLY impressed with the tons of content that is now available. Reading the initial announcement articles yesterday, I had no idea that there would be so much content. My only gripe, though, is that you have to purchase what you wish to stream. Netflix has gotten me super-spoiled with their all-you-can eat streaming model (content selection notwithstanding) - so it's going to be really hard to cost-justify purchasing everything I want to watch a la carte. Especially since I'm already paying for Netflix AND DirecTV.
    I spent years collecting, cataloging, and filing VHS - then DVD's - and I'm just not interested in becoming a collector again -- even if it's just bytes on a hard drive. But I suspect that Apple is going to come out with some sort of subscription plan that will somehow appease the greedy backwards-thinking content-providers...'round about the time they announce their HDTV offerings next year.
  • I have an Apple TV 2 and I bought my brother a Roku box for his birthday -- so I have experience with both. So, I guess my answer to your question would depend on where you currently sit.
    If money isn't an issue, then the easiest answer would be to just get 'em both. But only the low entry-cost for both and the makes me say this.
    If you are already heavily invested in the Apple ecosystem (iTunes, iPhones, iPads), then I would really suggest going with the Apple TV. The integration between the Apple products is seamless. You can stream all your content (iTunes purchased or not) through your ATV2. I absolutely love streaming my music library through my ATV2 which is connected to my surround sound system. Using the Apple Remote app on my iPhone or iPad, I can control the music play from anywhere in the house. And the Remote app shows the full detail of the song playing (progress, album art, etc). And now with iCloud integration being introduced, the integration will be even better. However, there is a down-side...
    While I truly love my Apple TV 2, development on the platform has been frustratingly slow. The ATV2 can be so much more but, to date, Apple still considers it a "hobby." I'm confident, however, that further development for the platform in the way of content and apps will take off in the near future. And who knows? Since the ATV2 is a mostly a streaming device, perhaps Apple is waiting until they bring iCloud fully online before they open the floodgates.
    If you aren't heavily invested in the Apple ecosystem, have no plans to be, and are just looking for a device to web and app-enable your TV right now, then I'd say look to the Roku box or maybe even the Logitech Revue (which has just been lowered to $99). Both of these platforms supposedly have apps already (though I can't vouch for their ecosystems and integration) and stream Netflix. So if you've got to have a more app-centric TV experience right now, then either of these options may warrant a looksee.
    Hope this helps. And good luck!