Apple TV ad features Kobe Bryant, Michael B. Jordan in 'Father Time'

The all new Apple TV lets you control almost everything using Siri, Apple's personal assistant, and the sound of your voice. Even if you're retiring basketball legend Koby Bryant and up-and-coming actor Michael B. Jordan.

The new Apple TV. Siri and apps make it easier than ever to find and enjoy whatever you're looking for. Featuring: Kobe Bryant and Michael B. Jordan.

This ad follows a similarly themes spot featuring Nikolaj Coster-Waldau and Alison Brie.

Jordan's just lucky Kobe didn't retaliate by asking Siri for the last Fantastic Four movie, because damn.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.