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Apple TV orders start Monday, October 26, ships later that week.

Apple CEO Tim Cook is on stage at the Wall Street Journal conference and he just informed everyone in attendance that the new Apple TV will be available for ordering this coming Monday and will start shipping later the same week. According to the Verge:

Apple will "start taking orders Monday" for the new Apple TV, and it will ship by the end of next week

The new Apple TV features Siri voice control, a new remote with touch controls, and an App Store that'll include both entertainment and games.

So, now that we have a date, who's ordering?

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Meh, I'll wait until Black Friday. I know for a fact it will take Vudu, Crunchyroll, and Funimation a while before we see them support the Apple TV 4th Gen. I also wanna know if most iOS games will be supported.
  • If those are already supported on the current version why would support for the new one take hardly any time? Also, why do you think it was announced and shipped to developers a while ago? Could it be so that they could roll out the new apps in time for the launch? Your "facts" seem pretty doubtful to me.
  • So because you think it was shipped to developers beforehand, it suddenly means they will ALL be ready by launch?? Hah!!! Let's not keep in mind of lazy developers, Or other possible issues that may arise. Or perhaps these companies may just wanna take their time period. Remember, they are entitled to release an app and update really whenever it pleases them. Also, maybe I just feel like buying after the initial wave of buyers and see how the product turns out as well.
  • It is a different OS. It is not IOS. All apps need to be ported and modified. Many are probably ready to go since Apple has tools for this. Some will just not be practical for a large screen. As far as the apps you listed they were never available on the ATV so they may take some time. I do know that VUDU is working on it.
  • I plan to. iPhone preorders normally begin at 1201am Pacific on the specified day. Is that the same with Apple's other product lines as well? As someone living in the Eastern time zone I am hoping it is a more reasonable time, like noon Pacific.
  • I'll be up at midnight pacific time punching F5 on the iMac and refreshing the AppleStore app on my an animal.
  • I WILL absolutely! It's been a long time coming...
  • So will it be in stores that day? Sent from the iMore App
  • Not the way it seems. It seems like it will be a preorder.
  • I'm in. My Apple TV is due for an update. Plus I really dislike the current navigation, so I'm looking for some improvements there.
  • For some weird reason, I'm totally stocked about the new Apple TV and will preorder it ASAP. I just hope Canada is a launch country...
  • I'll wait until it supports UHD, or if both of my gen3's die. My LG UHD TV already has UHD content from Netflix & Amazon. The games don't really interest me. I have a computer for that. The only thing for which I really use my current AppleTVs is for the Apple-proprietary stuff: iTunes, Photos, iMovie, and AirPlay. Most of those services have equivalents already built into my TV.
    IDK... too little too late, maybe.
  • Be aware 99% of the 4k material you are getting at this point is unconverted 480p, 720p and 1080p just as most BluRay discs (about 80%) are unconverted 480P.
  • Where are you getting this statistic of 99%? If you mean "UHD" / "4K" material filmed prior to ~2012, then yes, I agree. I have zero understanding why Netflix has Hitch, Philadelphia, Jerry Macguire, etc in "UHD4K", but the NEW content is in fact UHD and looks spectacular. Marco Polo, etc looks great, and believe it or not, I use Smurfs 2 as my "showcase" UHD to show off my TV... on mute... but it looks amazing.
    The same applies to Blu-ray. If it was recorded/filmed 15 years ago, then its unlikely that it's true 1080p; there are a few exceptions- film-to-digital remasters, etc.
    I think it's funny, though, that they are now selling Blu-rays which were "mastered in 4K"... sooooo what? Sony has a stupid little diagram on their 4K projector's site, "4K -> 2K (1080p) -> 4K"... what a joke.
    I understand there isn't much true 4K content, but if anyone can push the industry off the cliff, it's Apple. (Mobile data would not be what it is today if it weren't for the iPhone. Digital Music would not be what it is today if it weren't for the iPod.) This fact that this rev of the AppleTV does not support UHD/4K is not going to be a an invitation for the studios to drag their heals for another 5 years. Or keep trying those ridiculous proprietary hard drives players.
    Not to mention, what about the 4K video from iPhone 6s/6s+ ?. I used ProCam on my iPhone 6 to record some 4K/30, converted it to play on my LG, it looks great, not as good as the movies, but still better than 1080. My Sony a5100 supports 4K output via HDMI for photos, they looks significantly better. My 2015 NVIDIA GPU supports 2160/60fps. The point is, there are many devices that support 4K, why can't the 2015 AppleTV?
    Bottom line- If Apple supported and sold true UHD content, the industry would follow, and we'd all benefit.
  • EDIT- Smurfs 2 is no longer available on Netflix streaming.
    Their original series shot in UHD look great when the scenes aren't too dark = super grainy... Looking at you Daredevil.
    PS- UHD on YouTube is atrocious. Worse than an upscaled DVD. Same terrible quality on my UHDTV & 5K iMac.
  • Add also: multiple user accounts on one box. I've seen no indications that the 2015 AppleTV will support this.
  • Monday is so far away now! Lol Sent from the iMore App
  • Definitely. Does anyone know if it will or won't do 4K? I think it will do 4K from iPhones 6s and macs but not from Netflix etc. Sent from the iMore App
  • I believe it hasn't got the output hardware for 4K (although it will accept it as an input over airplay)
  • unfortunately apple chose to not make this one 4k, they will release gen 5 in a couple of years that will.
  • About time.
  • Does preorder starts 3:01 am eastern time on 10/26/15?
  • All Apple orders start with eastern time so midnight in NY and 9 pm Sunday night on the west coast.
  • Definitely ordering a 32GB for the living room and a 16GB for the master bedroom!.
  • They'll be available in 32GB and 64GB configurations.
  • I'm ordering the first day it's available to purchase in store. Going to pay with Discover through Apple Pay (1% cash back + 10% bonus cash back + double cash back promo = 22% cash back).
  • I have so many Amazon gift cards stock piled up and was ready to pre-order, only to find out they don't sell it anymore! ): Sent from the iMore App
  • Amazon for some reason is not concerned with the customer wants. They are trying to force the public to only use there player and as far as media they don't have that much to offer. Amazon will change there minds with this when others besides ourselfs start taking business elsewhere.
  • I'm definitely getting one but I do not know if I'm going to order one right away. Probably because I am accustomed to going into the Apple store and just picking one up. I'll try next month. Sent from the iMore App
  • I won't stay up late like the iPhone but I will first thing when I wake up. My satellite subscription is up in January so this plus two older gen models for my kids' rooms and my current gen three model will be moving to the bedroom. Cutting the cord! Sent from the iMore App
  • Lots of questions out here and ALL answers have long been released except the 4K issue but there is even some info out there about that. First of all it is a complicated software issue not hardware. The issue involves HDCP. 2nd the amount of native 4K content at this point in time is very limited, sure you can up convert and get 4K like most suppliers do, your TV will do that almost as well. It is exactly the same with current BluRay. Most metrial is up converted from 480p. As an avid Apple user and owner of a home theater company we are looking forward to the new technoligy and Apples use of the VLC player they have chosen to add. So far the only downside we have seen is on older home theater systems you will need an HDMI to optical tap that can be picked up at eBay for about $30 for 5.1 and about $100 for one that is 7..1 and supports DTS.
  • UHD/4K & the latest HDCP requires specific hardware, not just software. You can't software-update an HDMI 1.4 up to 2.0, and you can't software update to HDCP 2.2. Sent from the iMore App
  • The hardware is there, the drivers need work. (as per a few posts by trusted people who have access to this information). But with that said you are totally correct.
  • The hardware EXISTS, but Apple chose not to use said hardware in the 2015 AppleTV. HDMI 1.4a can technically output 3840x2160/30/4:2:2, but this is substandard. Also, the industry is pushing HDCP 2.2, which is a hardware feature, not software, and is only on HDMI 2.0.
    So, no, the 2015 AppleTV will never offer retail UHD, unless Apple can circumvent all the restrictions that the industry is currently pushing. That said, it technically COULD output 2160p from iPhone 6s videos. Too bad they don't now... maybe their waiting for the consortiums to completely make up their minds rather than help push them in the right direction.
  • I am Sent from the iMore App
  • I am! Our 2nd gen Apple TV needs a refresh anyway, and my little boys can't wait to play 2-player Crossy Road... Laura