Apple TV orders start Monday, October 26, ships later that week.

Apple CEO Tim Cook is on stage at the Wall Street Journal conference and he just informed everyone in attendance that the new Apple TV will be available for ordering this coming Monday and will start shipping later the same week. According to the Verge:

Apple will "start taking orders Monday" for the new Apple TV, and it will ship by the end of next week

The new Apple TV features Siri voice control, a new remote with touch controls, and an App Store that'll include both entertainment and games.

So, now that we have a date, who's ordering?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.