Apple TV sales last year topped  billion, Cook says it's 'Difficult to call it a hobby'

At the company's annual shareholder's meeting today, Apple CEO Tim Cook announced that the Apple TV generated $1 billion in sales in 2013. This includes both device sales, as well as content sold on the Apple TV. Tim Cook indicated to shareholders that the device is no longer a hobby to Apple, according to Reuters:

"It's a little more difficult to call it a hobby these days," Cook told shareholders at the company's headquarters in Cupertino.

Now that the Apple TV is becoming increasingly important for Apple, and with a new version expected later this year, what direction would you like to see them take the device? Let us know below in the comments.

Source: Reuters, Recode