Apple TV sales last year topped $1 billion, Cook says it's 'Difficult to call it a hobby'

At the company's annual shareholder's meeting today, Apple CEO Tim Cook announced that the Apple TV generated $1 billion in sales in 2013. This includes both device sales, as well as content sold on the Apple TV. Tim Cook indicated to shareholders that the device is no longer a hobby to Apple, according to Reuters:

"It's a little more difficult to call it a hobby these days," Cook told shareholders at the company's headquarters in Cupertino.

Now that the Apple TV is becoming increasingly important for Apple, and with a new version expected later this year, what direction would you like to see them take the device? Let us know below in the comments.

Source: Reuters, Recode

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.