Dot Mac on iPhone?

Ah, .Mac, the poor abandoned stepchild in Apple's 360 degrees of spherical integration. It's the online service Google, Yahoo, and even Microsoft Live kick sand at on the playground.

Sure, Back-to-my-Mac can rock, and syncing can be oh-so-sweet, but c'mon, what have you done for us lately?

Could be a lot, if rumors pan out. We've already brought you word on possible iPhone 2.0 .Mac "push" mail, and even reports of a total revamp. Now it seems the revamp may be more of a full on renovation, including a brand spanking new name!

[Dmitry Chestnykh, the CEO at Coding Robots] went through the iCal Localizable.strings file in the recently released 10.5.3 update and found a number of changes. In particular, he found a lot of evidence that the .Mac brand name is going to be replaced. Apple is apparently using a placeholder %@ which will be dynamically replaced by the new name, whatever that is, when it's released.

If Apple wants to keep charging $100 a year, then changes, and big ones, are a very necessary way to justify it. Here's for something game-changing in the online "cloud" services realm. What do you think?