Rumor: Discounted Apple TV 2 leads to Apple TV 3 speculation

Some major retailers seem to be selling the Apple TV 2 at a discount, leading 9to5Mac and TechCrunch to speculate a new model may be incoming and soon.
It's also being tagged as the 2010 Apple TV, leading to further speculation a 2011 model is nigh, though I think the Apple TV 2 has been referred to as Apple TV (2010) almost from launch to differentiate it from the original, non-iOS model.
If there is a new Apple TV in the works, here's hoping it gets an Apple A5 chipset for easy 1080p handling. (And no, there's no expectation of Siri so let's not anyone start going pre-emptively nuts, okay?)
Either way, if you want a cheap(er) gift for the holidays, head on over and grab a $89 Apple TV on Amazon while you can.
Source: 9to5Mac, TechCrunch
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.