Steve Jobs, spe thinks TV is a hard go-to-market strategy since they give everyone a heavily subsidized set-top box, which makes it hard to sell them another one -- ask Apple TV, ask Roku, as Google in a few months.

Adding boxes and UIs doesn't work. To change that you need to go back to square one, tear up the box, and redesign it with a consistent UI across functions, and get it to consumer in a way they'll pay for. No way to do that yet.

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Apple chose to prioritize phone over TV, tablet over TV, but it didn't matter since they couldn't get TV to market. Not a problem with vision or technology, just going to market.

Also, cable companies are regional, and there's no global standard like GSM is for phones. It's vulcanized.