Apple TV

Is AirView going to be Apple's go-to-marketed strategy, using an iOS 4.2 iPad or iPhone and Apple TV one-two punch combo get around tradition media? Following up on the discovery that iPad Netflix will stream to Apple TV, Seth Weintraub figures out the following:

Apple TV is indeed running iOS according to a TUAW tipster whose confirmed the 2010 model is the iprod2 previously seen in code strings.

So... Jailbreak and run apps? How would that boost sales?

[TUAW]

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We're all up in Apple's 2010 Special Music event - new iPod shuffle, iPod nano, iPod touch with Retina Display and FaceTime, Apple TV with iOS... but no apps! Along with iOS 4.1 and iOS 4.2. We're streaming like crazy. This is iPhone live!

Oh, and here's the Vapor Case give-away we mentioned...

Ars Technica has confirmed that the new Apple TV software and features won't be coming to the old Apple TV.

We confirmed with an Apple spokesperson that the maximum HD resolution of the Apple TV is 720p, consistent with recent rumors. Additionally, there will be no software update to bring the new features to older Apple TVs. Older Apple TVs will continue to work as they have been working up to this point, and they will continue to be able to purchase movies and TV shows even though the new Apple TV is rental-only.

The new Apple TV is running on an Apple A4 chip, just like iPhone and iPad, and almost certainly running iOS, so where are the apps, games, and web browser?

We got Netflix, but it was built in just like YouTube. We got iOS under the covers but no iOS-style UI. We got AirPlay, so we can stream from iPhone or iPad, and presumably there'll be an Apple Remote app to control Apple TV via iPhone or iPad...

... but I kinda wanted more.

We don't know if it runs iOS but we do know the new Apple TV, introduced today as part of Apple's 2010 special music event, is 1/4 the size of version 1, and does away with sync and purchase for stream and rent, and bakes in Netflix all for only $99.

You'll be able to get HD Hollywood movies day and date with the DVD/BD for $4.99 and older content will cost less. TV shows from ABC and FOX will cost $0.99.

"People familiar with the situation" (yes, them again) have told the Wall Street Journal that both Fox and ABC are good to go on $0.99 iTunes TV show rentals, and will be announced later today at Apple's special music event. Since ABC is owned by Disney, whose largest shareholder is Steve Jobs, their getting on board isn't a huge surprise. Likewise, Rupert Murdoch, owner of Fox, introduced Jobs at D8 and is all up in Apple rescuing print media (like the Wall Street Journal) and TV alike.

Citing "two people who asked not to be identified", Bloomberg is reporting that Apple may indeed be ready to drop an all new Apple TV (iTV?) tomorrow at their annual special music event.