"iPad mini" appears in Apple Online Store suggested search results, but...

"iPad mini" is currently showing up as a suggested search result in Apple's online store. But so is "iPad air". And "iPad nano". And "iPad little". And more.

Search results from Apple.com have previously identified accurate product names, including the iPhone 5, but past behavior isn't always an indicator of future behavior. Maybe it's just an anomaly in Apple's database. Or maybe, just like iOS firmware strings have been found for iPhone 10,1, maybe someone on Apple's team is having a little fun this weekend.

The hilarity should end on October 23 at the iPad mini event. Until then, enjoy our iPad mini redux preview, and the screens below. Let me know if you find any other good ones.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

"iPad mini" appears in Apple Online Store suggested search results, but...


People, I believe it's not Apple doing this, but customers!

When you start typing something in on Google, it starts suggesting searches. Did Google program any of these? No. They're based on the most-searched-for terms that have been inputted by users.

I suspect this works the same way. Many unknowing people who've just heard rumours about iPad mini think it's available to buy, so they search for it. Then, the search box stores all of these entries.

That's how I'm pretty sure it works.

I believe you're all reading too much into this. It's probably like google does, we could all go start searching for iMac w/ Windows 8 and it would eventually show up as a suggested search. Must be a slow news day.

This really is worthless news and a worthless article, if you have ever actually used search on a site before you will know that the engine will suggest results based on all content or content that has been selected to be searched on said site, so in the case of this, all it is is that Apples search engine is returning results for any links that contain both of the words, for instance if you search ipad little here in the uk you will get a set of headphones due to the fact that the product listing contains both the words ipad and little, nothing to do with someone fooling around at Apple or even a product launch, I mean do you really think Apple would give the game away that easily.

Of course they would. They have done silly stuff like this in the past. Just because searching for "iPad little" and hitting the submit button will take you to a page, that doesn't mean that "iPad little" or "iPad lite" will show up as pre-defined search suggestions.

Did you wake up cranky or something?

I think you're both right in that it isn't Apple programming this, but nicholasgriffin just has the opinion that Apple wouldn't give away something this easily. That's all!

The search suggestions are generated based on the searches that other people have placed. If 100 people searched for "iPad Mini", then "iPad Mini" will become a suggested search.