Rumor: Hulu Plus app ready and waiting for Apple TV, competitive worries causing its delay?

Apple already has a Hulu Plus app up and running on Apple TV but may be delaying its launch due to concerns it will compete with iTunes TV Show sales, according to 9to5Mac. Their sources claim the Hulu Plus for Apple TV is now feature complete and ready for release, and has supposedly been ready for release for over a month. The reason for the hold is thought to be political and not related to any technical issues.

While Apple TV 2 has had Netflix since launch, their content is mainly older, catalog shows, not the new releases that are more profitable for iTunes.

Hulu Plus is already available on iOS, and in HD on a few other set top boxes such as the Roku and the Western Digital TV Live. It would make so much sense to have it available on the Apple TV too.

Source: 9to5Mac

chrisoldroyd

UK editor at iMore, mobile technology lover and air conditioning design engineer.

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There are 18 comments. Add yours.

cardfan says:

Let me know when it gets airplay.

cardfan says:

Apple needs to decide if they want to sell apple tv's.
I would think the politics has to do with hulu sub fees and if apple gets a slice. If this had to do with apple's concern with itunes sales, then the app wouldn't have made it that far. And they wouldn't have threw netflix on there.

cardfan says:

Are you saying Roku won't get airplay anytime soon or be able to play itunes content?
No and no. Sorry, roku isn't better in many ways then. However, these are cheap. Get both. Doesn't have to be one or the other. I see them providing different functions as long as apple remains resistant to allowing apps on it natively.

Silentjosh37 says:

RoKu is a better product I have had nothing but issues with my apple tv gen 2 had it replaced twice for the same issue, not to mention the streaming is inconsistant. There is no support for hulu not to mention airplay support isn't all its cracked up to be if I wanted to stream from my computer I would just connect my laptop to my tv.

Jarra says:

Add usb hard drive support to apple tv! Im sick of having to turn on my mac just to play all the MKVs which are stored on an external hard drive anyway!
Native MKV support would be too much to ask for even though all the other devices in the class (WDTV, etc.) support it...

johncblandii says:

Hulu is on the PS3 already too. Anyone know if it hit the XBox?
I know the Google TV doesn't have it yet either.

jasonact says:

Do you know how I use my products? The Apple TV does what I want it to. Roku doesn't. I use AirPlay and Netflix on ATV frequently. I don't play very much media off my computer at all. I do use Hulu Plus, but I can use the Hulu app on my Sony Blu-ray player just fine for now until the ATV gets one.
But until Roku gets AirPlay (unlikely), the ATV is a better device for me. No playing defense. No trolls. Just recognizing what works for me. Why is that a problem?

Silentjosh37 says:

Not trolling just stating fact. Reason I have an atv is for a tv I don't want to connect 2-3 devices to And it is not fulfilling its one purpose. Hence why I say the other products are better. Not to mention the constant issues I have had with atv on not one but two devices. Both died within seven months of purchase, that's an issue and apple won't provide a reason as to Why. That combined with its limitations make me say other products that do more and at a lower price are a better product. Not questioning your choice but from where I stand I am very unhappy with their product.

Silentjosh37 says:

Not trolling just stating fact. Reason I have an atv is for a tv I don't want to connect 2-3 devices to And it is not fulfilling its one purpose. Hence why I say the other products are better. Not to mention the constant issues I have had with atv on not one but two devices. Both died within seven months of purchase, that's an issue and apple won't provide a reason as to Why. That combined with its limitations make me say other products that do more and at a lower price are a better product. Not questioning your choice but from where I stand I am very unhappy with their product.

cardfan says:

@Silentjosh
Switch it out. They have a year warranty. Not a problem with any of mine. They work as advertised.
I wouldn't have bought an apple tv if i wasn't in the iOS ecosystem though.
At 59, i might grab a Roku though.
Still, it's just a matter of time before apple releases a new model with app store. It's inevitable.

Silentjosh37 says:

@cardfan
I have switched it out twice in a year actuall twice in nine months that's a problem, and I have read a number of other people having the same issue. I as of late have be very disappointed with the quality of apple products. ANd its not just because that is the only apple tech I have. Macbook pro, iPad 2, atv ipod touch and that's just what I have purchased this year and in that time I haven't been able to run a number of programs on the macbook because it has lion and a good amount of programs are supported. IOS 5 Borked my iPad lost all the data and apple tech support has no clue why and stated very matter of factly that I'm not the only one. And the complete fail of having to replace my atv twice. Says to me they aren't as concerned with quality as they were and are all about quantity.

kingweb says:

How come none of the occupy rallies have a problem with Apple's "corporate greed"?

Moonoverparma00 says:

Because they are all sitting there tweeting about the rallies on their iPhones.

Moonoverparma00 says:

Because they are all sitting there tweeting about the rallies on their iPhones.

DamnSkippy says:

I hope this happens I have been wanting Hulu on my ATV since before I got it!

cosbin2 says:

Also, I think the networks wouldn't be too happy as well, eventhough I don't think they realize the networks are past the point of no return.
I'd like to be able to not have to turn on my desktop to access the multimedia, so NAS support would be great.
I only real issue I have is consistent download rates from Netflix. Have exchanged the appletv2 and it won't go away. I've also systematically excluded the other variables from the equation trying to get it to work...

Jkeithrobert says:

Please hurry up apple so far I haven't found apple tv to be very useful.