Should Apple TV switch to the iPhone OS? The Apple TV was introduced in late 2006 but debuted alongside the iPhone at the Macworld 2007 keynote. Since then, the iPhone has become a huge, mainstream success and the Apple TV... well it reamins just a "hobby".
Technically, Apple TV is included under Apple's iTunes + iPod offerings, and it's been referred to as a big iPod for your TV. While low end iPods continue to run their embedded OS, the iPod touch and upcoming iPad run versions of the iPhone OS, Apple TV, by stark contrast, originally used a special version of Mac OS X Tiger. Though it has been updated to 2.x and 3.x over the years (and gotten a price cut to boot!), it remains in a sort of no-mans land, with more functionality than an iPod nano but far less than a proper Mac OS X machine like the Mac Mini.
The set-top box market is nebulous at best, but Apple chose to engage it -- much as it has the equally nebulous tablet market with the iPad, so we wonder if they wouldn't do better engaging it on the same terms -- with the iPhone OS and its 150,000 apps.