Time Warner Cable talking to Apple over streaming video deals for the Apple TV

Time Warner Cable is in discussions with Apple over deals for streaming video deals according to the company's CEO Glenn Britt. TWC already has an application on the Roku box, but speaking at an investor conference in London, Britt outlined who else exactly TWC is talking to:

"You should assume we're talking to everyone who makes devices like this, whether it's Samsung smart TVs, Apple, Microsoft"

A bold statement, and will pique hopes that a TWC streaming application may be headed to the Apple TV sometime in the not-so-distant future. It also shouldn't come as too much of a surprise, since TWC already has apps for the iPhone and iPad, as well as a desktop player compatible with OS X.

Cable companies aren't exactly all in on Internet powered TV viewing, and Britt is something of an exception. And of course, we'd love to see more content available via the Apple TV. TWC customers; is this what you're looking for?

Source: Fiercecable

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Time Warner Cable talking to Apple over streaming video deals for the Apple TV

6 Comments

Would this really be beneficial? With on demand and the likes, would anyone really use this? I'm assuming of course they would require you to have an account with them in order to use the service. This would be much like a cell phone company giving away VoIP calling when you sign up for unlimited minutes. Where do I sign up for this?

It will probably just be like Comcast on the Xbox 360 is right now. Some day the app will appear after a software update. When you launch that app it will ask for your TWC account info and then you are ready to go.

I'd be interested in this if it meant I could choose ala carte channels. I would 100x rather have cable with the 10-25 channels I really want without having to flip through the garbage I don't want or need.

The Samsung cable box I have sucks and TWC can't do an upgrade on the firmware that without screwing up the device's stability. I hope that they not only go to AppleTV but also allow AppleTV users to replace their boxes with them. That would eliminate a lot of headaches. What would be even better is if you can record a program and play it back from the cloud rather than the device's hard drive.

For me, this is is both good news but also not that amazing not surprising. As the article mentions Time Warner Cable already has an App for iOS that streams live channels and allows the control DVR functions.

Now, while I think its great companies are trying to work on ways to connect us to our content using devices of our choice, I think this is not a HUGE step.

Let's be honest here, cable is about as archaic as landlines at this point. Using DVRs is a sub-par viewing option and I (as well as others) have been spoiled by instant streaming products. Here are my complaints

1) DVRs have limited ability in terms of recording. Time Warner allows recording of two shows at once. Its pathetic. Its virtually the same option as setting up two VCRs to record shows.

2) Often times, things like breaking news, sporting events, political speeches run into shows, weather knocks out recordings and cable companies do not adjust the time in such events are recording instead. (Any Simpsons fan can tell you about this during Baseball Season)

3) DVR boxes: Not only are they limited on space, which is REALLY annoying, but ask any Time Warner customer how many times their DVR simply didn't record what was programmed to record, even when it said it was. Better yet, ask them how many times their DVR just erased all the recordings with no explanation and how hard they had to work with customer service to get some type of compensation for this.

Why are we not at a point offering better viewing options. I would prefer some type of subscription service. If I had a choice, to say, subscribe to Showtime only, and just stream new episodes of Dexter as they become available, or all at once ala The Netflix Model, why not? Every few years you read about some cable network possible losing a network and its channels because they can't agree on a new contract.

I say give the power to the content generators, give them the money from the consumer, let the advertisers pay them directly.

This also opens up the door for crowdsourced programming. Imagine, instead of those online petitions saying, "Save Futurama", Comedy Central could say, "This show is on the block, if X amount of people pre-order a new season, we'll run it another season, if not, everyone who did pre-order will be refunded.

I also feel like this model can help portray a REAL audience. Not just ratings from live airings and the DVR ratings from the first day.

Overall, I think the only industry that would be hurt by networks providing this service is the cable providers, and come on, they're pretty greedy for companies just offering delivery of other companies' content. Especially when this is a pretty dated service anyway.

For me, this is is both good news but also not that amazing not surprising. As the article mentions Time Warner Cable already has an App for iOS that streams live channels and allows the control DVR functions.

Now, while I think its great companies are trying to work on ways to connect us to our content using devices of our choice, I think this is not a HUGE step.

Let's be honest here, cable is about as archaic as landlines at this point. Using DVRs is a sub-par viewing option and I (as well as others) have been spoiled by instant streaming products. Here are my complaints

1) DVRs have limited ability in terms of recording. Time Warner allows recording of two shows at once. Its pathetic. Its virtually the same option as setting up two VCRs to record shows.

2) Often times, things like breaking news, sporting events, political speeches run into shows, weather knocks out recordings and cable companies do not adjust the time in such events are recording instead. (Any Simpsons fan can tell you about this during Baseball Season)

3) DVR boxes: Not only are they limited on space, which is REALLY annoying, but ask any Time Warner customer how many times their DVR simply didn't record what was programmed to record, even when it said it was. Better yet, ask them how many times their DVR just erased all the recordings with no explanation and how hard they had to work with customer service to get some type of compensation for this.

Why are we not at a point offering better viewing options. I would prefer some type of subscription service. If I had a choice, to say, subscribe to Showtime only, and just stream new episodes of Dexter as they become available, or all at once ala The Netflix Model, why not? Every few years you read about some cable network possible losing a network and its channels because they can't agree on a new contract.

I say give the power to the content generators, give them the money from the consumer, let the advertisers pay them directly.

This also opens up the door for crowdsourced programming. Imagine, instead of those online petitions saying, "Save Futurama", Comedy Central could say, "This show is on the block, if X amount of people pre-order a new season, we'll run it another season, if not, everyone who did pre-order will be refunded.

I also feel like this model can help portray a REAL audience. Not just ratings from live airings and the DVR ratings from the first day.

Overall, I think the only industry that would be hurt by networks providing this service is the cable providers, and come on, they're pretty greedy for companies just offering delivery of other companies' content. Especially when this is a pretty dated service anyway.