Apple celebrates International Women's Day with new 'Behind the Mac' video

Apple International Womens Day Video
Apple International Womens Day Video (Image credit: iMore)

What you need to know

  • Apple continues to celebrate International Women's Day.
  • It's shared a new "Behind the Mac" video to YouTube.
  • The video highlights some of the women who are changing the world.

It might not quite be International Women's Day just yet, but Apple is getting out ahead of the game by sharing a new "Behind the Mac" video to YouTube. The video highlights some of the women who are changing the world. And they're using a Mac to do it.

The video is set to "Flawless" by Beyoncé which also features Chimamanda Ngozi Adichie.

Apple also lists all of the women shown in the video in its description. Those women include Malala Yousafzai, Greta Gerwig, Gloria Steinem, Lady Gaga, Megan Rapinoe, Shannon Boxx, and many more.

This is just the latest move by Apple in an attempt to further highlight International Women's Day around the world. It has released a collection on Apple TV that celebrates the work of women, while there are special Today at Apple events running at Apple Stores, too.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.