Apple stealthily announces live streaming for Back to the Mac event?

It looks like Apple might just be live streaming today's Back to the Mac event, though the announcement so far is lurking only in the darkest backwaters of media alert-land (i.e. RSS aggregators):

Media AlertWhat: Live video stream of Apple’s October 20 eventWhen: Wednesday, October 20, 2010, 10:00 a.m. PDTWhere: Video StreamingApple® will broadcast its October 20 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at

Hopefully the media alert is legit and starts propagating soon. If so, tune one browser window to and the other to TiPb's live meta blog, and let's watch together, shall we?

[Thanks Dave]

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.