Apple reportedly tries, fails to hire Swiss watchmakers for iWatch

Apple reportedly tries, fails to hire Swiss watchmakers for iWatch

It looks like Apple has been attempting to hire away watchmakers from Swiss luxury watch brands as part of their much-rumored iWatch, though they are reportedly having some trouble with recruiting. While European watchmakers have been repeatedly contacted by Apple, Google, and others recently, companies like Swatch have little interest in working with them, and employees seem disenclined join tech firms. For instance, Apple has attempted to hire a number of employees from Swiss watchmaker Hublot, but has met with little success, according to Financial Times:

“Apple has contacted some of my employees – I saw the emails personally,” Mr Biver told a Swiss publication, claiming that all those who had been contacted refused the iPhone maker’s advances.

Would you want an iWatch in the style of a luxery timepiece? Let us know below in the comments.

Source: Financial Times

Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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There are 29 comments. Add yours.

@MosFEER says:

Swatch is kinda cheapish like Android, Hublot would be suited to Windows, iWatch needs to be classy like Rolex.

XENGS says:

Rolex!? Jaeger LeCoultre's more like it...

booboolala2000 says:

Rolex looks cheap. Only because it is copied so much.

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ame says:

Yep. I have ZERO interest in any of the options out right now. I want one that looks like a nice watch, not a cheap piece of plastic.

David Scherrep says:

Yes. I don't want an NIKE Fuel Band SE iPhone watch. Needs to look like a watch.

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kataran says:

iRolex sounds good in Gold of course

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parabel says:

I do think Apple could benefit from the experience of real watchmakers. I hope after those allegedly failed attempts to recruit employees they opted for a partnership with one of the companies. I think it could help the watchmakers as well in order to stay relevant.
(But we Swiss people can also be a little stubborn sometimes.. ^^)

Trappiste says:

These watchmakers are used to creating uncompromised high-end products with unparalled craftmanship. Apple, like any consumer electronics brand, makes carefully-compromised, board-room-calculated mass market products. I cannot see how the two worlds could ever fit. If those employees wanted to work in that kind of a field, they would never gone in the high-end watch industry to begin with.

tnewton85 says:

dumb move on their part then.

anything Apple touches is gold and sells well.

Illustrator Joe says:

You haven't heard of the Apple Newton, eWorld, Pippin, Apple Lisa, or the buttonless iPod shuffle have you?

ಠ益ಠ

XENGS says:

Or the quicktake camera... And the iPod HiFi... And the Bluetooth Headset...

observer1959 says:

Have they tried Casio? ;)

I use to keep a cheap quartz watch in my pocket because I ruined a few nice one wearing them on my wrist and working on projects. When I got my first iPhone 3G I stopped carrying a watch. I imagine I would destroy an iWatch as well.

kazn3r says:

The swiss are extremely serious about their timepieces. I can see why they would see a "Smartwatch" as a joke. No one from Sweden is going to give up Chocolate to come work for Apple. The Swiss need to figure out how to make mini projectors so that they can produce watches with hands, and a touchscreen when you'd prefer.

But the mechanics behind a watch...psh to smart watches.

Skyeberg says:

Swatch watch is headquartered in Switzerland. Swedes are not known for chocolate. Get a map and look up how far away Switzerland is from Sweden.

johnnybabble1976 says:

It's funny how because apple get declined apple don't need then but had apple succeeded in hiring them you are the same people who would be jumping for joy. Lmao

hbach1968 says:

Maybe they should try it with JaegerLeCoutre...
Jony Ive designed a small series of watches for them.

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GlennRuss says:

The last Rolex I looked at was only $37,000.00. Yes I want a classy iWatch, but at a fair price.

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asuperstarr says:

Well Swiss isn't the only maker of watches. So on to the next one.

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alexWithPhone says:

I have had a lot of Swatch watches in my life. Swatch can learn from Apple about quality products, not the other way round. An iPhone looks near-new after 2 years in my pocket. After 2 years on my wrist, a swatch typically has:
- scratched up plastic crystal
- yellowed bands and/or watch body
- peeling surface on bands
- broken buckle
- rips in the band holes

Analog Spirit says:

In my case it only took like 2 months for my Swatch to pick up both a scratched-up plastic transparency ("crystal?") and a broken buckle. As much as I love my plastic Swatch, I think next time I'll either get a metal Swatch or just get a different make & model of watch entirely.

Dog5000 says:

I wonder if the employees being recruited would have to relocate? Would they have to give up what's likely a good job, and a balanced and relatively enjoyable life outside of work? Maybe they like their coworkers and company? Maybe they're satisfied with what they have?

Gsarfin says:

I didn't know swatch was still around. I was over them in the 80's

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Solublepeter says:

The spelling is terrible in this article,

It should be "disinclined", not disenclined, and "luxury" not luxery.

We all make mistakes, but it's really not too hard to use a spellcheck if you are going to be read by thousands of people.

AdamChew says:

Can't believe Apple will be making a quartz iwatch.

Presently I believe all electronic watches are quartz ones so what contribution will these quartz watch makers contribute to a computer on the wrist.

And judging from the comment from this Hublot guy reminded me of the kind of smartphone which google wantd to model after the blackberry.

So the whatever Apple is making will look like a watch and not an iPod nano

And yes give me a break.

nickfire20 says:

I have putting off getting a pebble in anticipation for an Apple Brand watch, I have confidence Apple, don't let us down!

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birdman_38 says:

It's extremely unprofessional to approach employees of other companies for recruitment purposes. In the industry, it's known as "poaching". Very surprised Apple would do this.