Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch
Apple has hired the sales director for Swiss watch maker TAG Heuer. The man was apparently hired to help launch Apple's long-rumored iWatch, thought by many to be coming this fall. The unnamed executive left TAG Heuer last week Jean-Claude Biver, head of watch brands for TAG Heuer's parent company LVMH, believes that this has to do with how Apple will market the watch, according to CNBC:
Apple, along with other tech companies, is said to have been trying to hire Swiss watchmakers and watch executives for wearable projects. How would you feel about a "Swiss-made" iWatch? Leave your thoughts with us below in the comments.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.