Apple Watch Series 2 ad gets you to dance, run, ROCK!

New Apple Watch Series 2 ad from Apple. It focuses on the Activity app, specifically closing your stand, exercise, and movement rings.

Move. Exercise. Stand. Three ways to track your activity with Apple Watch and Close Your Rings.

I love the Activity Rings on my Apple Watch. I find them incredibly motivational and I'll often do everything I can to fill them. I've only missed one day in the last four months. It ties in nicely to Apple's fitness focus for Series 2 as well. This ad shows the value of all those things but, most importantly, makes it fun and dynamic. The bullet-time combined with ring graphics just work.

I really liked the first Series 2 ad, Go Time, and I really like this one as well. What do you think?

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.