The new Apple Watch ad is a glorious watercolor explosion

It's a grey and dreary afternoon in Boston today, but Apple has me itching to go find the color in my life (probably at our nearby Planet Fitness) after watching the company's new Apple Watch ad, "Live Bright":

I'm terrified of heights and hate running, and yet I suddenly have an urge to go parachuting and experience a color run. Dammit, Apple.

In all seriousness, this is how you sell the Apple Watch: Show it persevering through all manner of amazing athletic situations. (I only wish they'd have come and filmed our last roller derby game, which took place on St Patrick's Day weekend and involved plenty of color.)

There's also something to be said about tying the watch to the "fitspo" lifestyle as opposed to the Series 1's fashion-conscious angle. The watch is gorgeous, but where it truly shines is in its abilities — and active women, men, and kids throughout the world are a great way to show those off at their most exciting.

But really, kid up seeing the Northern Lights: A 😛 face? Next time, I suggest 😎.

Serenity was formerly the Managing Editor at iMore, and now works for Apple. She's been talking, writing about, and tinkering with Apple products since she was old enough to double-click. In her spare time, she sketches, sings, and in her secret superhero life, plays roller derby. Follow her on Twitter @settern.

  • Notice how the colors in each of the scenes were an exact match!
  • I would love one but can't afford it right now Sent from the iMore App
  • I love how they played Beyonces freedom song !! Sent from the iMore App
  • very nice ad - well designed and conceptually on point :)