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Regarding Apple Watch trademark and Switzerland

The trademark is for a logo showing a stylized image of an apple with the word "APPLE" in italics cutting horizontally across the middle. It was filed in 1985 and has been renewed every ten years since. It's currently scheduled to come due again in December of 2015.

The trademark is in the news thanks to RTS and Reuters, who somehow managed to misidentify the nature of the intellectual property claim as a patent instead of a trademark.

Apple, of course, has yet to announce an Apple Watch launch for Switzerland. That means there's nothing to "hit" and really no story at all. When and if Apple does announce Swiss availability, then a determination will have to be made on the likelihood of confusion between the two products — if indeed the trademark holder has a product in play at the time — and that sounds like it isn't a sure thing. Either way, it's currently the kind of news that isn't.

9 actually announced countries come up for pre-orders on April 10 and release on April 24.

Rene Ritchie
Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

13 Comments
  • Probably won't be a big seller over there... Posted via the Android iMore App!
  • It will be a huge seller with gen X and Y older people not, but Switzerland has the highest Apple product density in the world per capita. Macs are very common and iPhones dominate the market. Many Swiss companies don't even bother with android versions of their apps. Sent from the iMore App
  • Given a tiny country like Switzerland (8 Million people) warranted its own Mac magazine ("Macintouch", some of you might remember it, got bought by Macwelt in the end), I wouldn't be surprised if their Apple density was still much higher. Heck, they sold iMacs at the friggin' post office! So just because a few companies in Switzerland sell expensive watches to foreigners, I wouldn't presume the Apple Watch won't sell like Rivella there.
  • I dunno. The Swiss love their watches and they are all incredibly rich.
  • Yeah, they love THEIR watches... Real watches. Posted via the Android iMore App!
  • Yah, the Apple watch IS pretty unreal!
  • Lol @ "real watches". You probably still have a tube TV and rotary phone. Sent from the iMore App
  • Announced or not it's still bad news. I live in Switzerland and it was in local news papers yesterday. The company that owns the trademark does not even produce a product it's a patent troll or in this case trademark troll. I'll just buy my Apple watch in a different country. Sent from the iMore App
  • No one can stop Apple Watch. I said it Sent from the iMore App
  • I wonder what the laws are like there...in Canada this wouldn't hold up because the company isn't actually using the trademark for any products. Sent from the iMore App
  • Apple will just pay this company and then sell an Apple watch in Switzerland. It's not an issue for them.
  • The thing about this trademark is that it's held by watchmaker "Leonard Timepieces SA" and is valid for watches and similar products. This could potentially be a problem for Apple, but since Leonard never released any watch products under that specific trademark, the trademark can't be enforced against Apple.
    (I'm Swiss but I'll stick with my old Casio solar watch for now... ^^)
  • "That means there's nothing to "hit" and really no story at all." Exactly