TapSense announces ad platform for Apple Watch
Ad exchange TapSense has announced an ad platform for the upcoming Apple Watch. TapSense wants to get away from banner ads, focusing instead on user interactivity. TapSense plans to do things like integrate coupons within ads, leveraging Apple Pay. From TapSense:
TapSense is also hoping to integrate hyper-local ad targeting in a way that catches the attention of consumers.
Get more iMore in your inbox!
Our news, reviews, opinions, and easy to follow guides can turn any iPhone owner into an Apple aficionado
Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.