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TapSense announces ad platform for Apple Watch

Ad exchange TapSense has announced an ad platform for the upcoming Apple Watch. TapSense wants to get away from banner ads, focusing instead on user interactivity. TapSense plans to do things like integrate coupons within ads, leveraging Apple Pay. From TapSense:

As Apple Watch has full integration with Apple Pay, the hyper-local coupons delivered through the TapSense platform can be redeemed by the consumer right from the convenience of their wrist. As this reduces friction for the consumer, we believe this will have huge impact on brand lift and engagement. Also, marketers would be able to link their marketing spend accurately with offline purchases, which has been a difficult problem to solve until now.

TapSense is also hoping to integrate hyper-local ad targeting in a way that catches the attention of consumers.

Source: TapSense

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • Somehow I don't believe Apple created the watch to be an ad platform. Would be surprised if they approve any apps that use something like this.
  • I would be surprised if they did not. The entire thrust of iBeacon has been for stores to be able to contact you and push things at you without you requesting it; there is not too much to distinguish pushing that to something on your wrist instead of in your pocket. The WatchKit interface guidelines include several admonishments not to interrupt the user too often with glances, so I bet Apple will attempt to draw a fuzzy line there, rather than just "nope" to all ads.
  • Push notifications for marketing purposes (ads) are against the app store guidelines too (Apple Store Review Guidelines 5.6).
  • iBeacons are technically not push notifications - they go from the beacon to the device and never touch Apple's APN. Sent from the iMore App
  • Yeah just what i want in a watch, commercials.
  • If this ad-nonsense is on the Apple Watch, I'm not going to buy one. Sent from the iMore App
  • Another effing ad platform to buy and carry (wear) around so I can be further annoyed with even more unwanted and unneeded advertising?!!!
    No. I will keep my cash. Sent from the iMore App
  • *subtly point out that I have yet to see ads in Android Wear* Posted from the amazing whatever device I can afford because I'm a broke college kid.
  • Just what I want, to check the time and be bombarded by ads.... Sent from the iMore App