Verizon iPhone didn't meet initial sales expectations?
BGR is reporting that, according to one of their Apple sources, the first week of sales for the new Verizon iPhone were purportedly smaller than Apple and Verizon expected. The figures were drawn from five Apple retails stores covering the first five days of availability, including two "very, very prominent" locations and show a dwindling margin between AT&T and Verizon sales after the first 48 hours of availability:
- Thursday: Verizon = 909, AT&T = 539
- Friday: Verizon = 916, AT&T = 680
- Saturday: Verizon = 660, AT&T = 471
- Sunday: Verizon = 796, AT&T = 701
- Monday: Verizon = 711, AT&T = 618
The difference between Verizon and AT&T sales were as low as 12% by day four, although the Verizon iPhone still managed to out-sell that of AT&T. We're not exactly sure what Apple's expectations were, but regardless it looks like the Verizon iPhone has still been out-selling the AT&T iPhone since day one.
They were also told that online pre-orders between Verizon and Apple amounted to around 550,000 units after selling out within the first 18 hours. The majority of Verizon iPhone buyers were Android switchers at 30% followed by sales to ex-Blackberry users at 25%. Only 14% of Verizon iPhone sales were to former AT&T iPhone users.
There are probably a fair amount of people still locked into contracts, on family plans, or corporate accounts who may have to wait to switch. That could be a gradual process to say the least. Still, given all the hype do you think store sales numbers should have been higher out of the gate? Let us know your thoughts in the comments below!
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