RIM may have been behind Apple store Wake Up flashmob

A teaser campaign telling Apple fans to wake up.

Some additional investigation into the "Wake Up" flashmob that happened at Australia Apple stores last week reveals it may actually be BlackBerry and Research In Motion behind the stunt. This conclusion was drawn from a wily forum-poster who checked out the teaser site, and found within the source an account code for DoubleClick (an online ad campaign management system). That code apparently matches up with RIM Australia. On top of that, the countdown in seconds points to July 2 12:30 PM PDT, which a tipster suggests will be the launch day for RIM's new operating system.

Samsung has already denied that they were responsible, so if it isn't them or RIM, who could be in charge of this campaign, and to what end? My only guess at this point is Greenpeace, who had recently published a scathing report on Apple's iCloud operations. Greenpeace has made a similarly high-profile protest at an Apple store in London, but this incident seems like it might be a bit too slick and professionally-executed to be a Greenpeace effort.

(It probably wasn't CrackBerry Kevin -- he seems to have an alibi...)

Assuming RIM is behind this "Wake Up" campaign, how effective is it? Does going after Apple this aggressively actually accomplish anything, especially if the organizers are being so coy about what it is they're promoting or pushing?

Source: MacWorld, Wake Up Australia

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

RIM may have been behind Apple store Wake Up flashmob


With that genius comment I assume your smartphone and TV were made in the US under pristine conditions.
Do some research before posting such comments. Factories such as Foxxcon manufacture for many phone makers.

That's the famous counter argument you hear every slave apologist make. So unoriginal and predictable. Since Apple is the world's most valuable company, who makes billions and billions and billions, they have a great responsibility here and should do better.

Wow! You definitely need to do some research. Everything is made in china. Apple is actually trying to improve the conditions there. I don't see any other company doing that.

DIXIE would that be the same factory that has the highest suicide rate in all manufacturing environments in China? because the mass are enslaven to create one of the worlds most popular products for a pittance while they go on to sell for £500 apiece? oh they are making it nice for them arent they
military; blackberry. corporate; blackberry. average teenager; bbm. pushIM and email; blackberry.... catch up world.....

Dude, get a freakin clue. Where was your Blackberry with that beautiful 2 inch screen made? Sure as hell not in Canada, where those corporate clowns ( the ones that are left, anyway ) fell asleep at the wheel.
When you say corporate uses Blackberry.....you must be reading history books. Known fact: 80% of the Fortune 100 are using either iOS or Abdroid platform devices.
It's called research, dude. RIM's days are over.
And to your battery lasting three days.....does that include days when the entire network shuts down???

It is effective exactly because no one knows who is doing it, so blogs like this keep posting about it. Whoever did this is a genius.

Sorry but this doesn't give Apple any more attention then it already had. Nobody will buy Apple just because they saw this flash mob, just as no one will not buy due to it.
It does make people talk about the flash mod itself and generate interest, especially among blogging sites, but one act in itself would not sustain that interest for long.

Well, if someone from the Android platform didn't do it, it probably then is RIM who did it.
BTW, i think some random dude just organized it.

Well your talking about it aren't you. Seems to be effective in that it has generated a buzz. Whether its RIM or not almost seems besides the point.

I think it was Apple. While the blog posts are guessing who is responsible, every last one of their post gives more publicity to Apple (not that they need it, but it can't hurt).
My evidence? I have none. Just a gut feel.

If it was Chuck Norris, he wouldn't need a bus or signs or a bunch of other people with him. He'd just hit you once to tell you to wake up, and hit you once more to knock you back out, just because he's Chuck Norris...

Maybe RIM thought theyre dropping the Wake Up Mob at their own HQ to get their arse in gear and get with the program but the bus driver wasnt aWAKE enough to realize where he took the mob!?

To suggest RIM is behind this is ridiculous, it would not be in their best interest to resort to such tactics as it would immediately draw in more negativity and a sense of desperation on their part in trying to bash the competition in this way. RIM will keep things above the belt and compete on their products and price and security, all when the time comes. They will come out of the shadows and deliver a left blow with their new technology.

I hope so, because I'd still like to see them gain enough clout to ignite better competition with security and a few other things that are still lacking in Android and iOS.
But I'm not holding my breath.

You know how when someone is about to die in a horrible car crash, and they call their loved ones to say goodbye, because once the vehicle is moved that person is going to die right away.
( Person stuck between train and platform, or mel gibsons wife in Signs when she is stuck up against a tree and car bumper)
well that is RIM right now, so I really dont know why they havent just paid out their employees and go home already. Their dead and they dont even know it.

You are a terrible speller, therefore I am not going to trust your uneducated and simplistic analysis of Research in Motion.

thats why you shouldnt jump to conclusions with out evidence.many sites including imore blamed it samsung with out any facts or sources...

The article states that the countdown points to July 2 if taken as seconds, but the last digit on the countdown is not a second, but a millisecond (or whatever they are called). The countdown as of right now will finish in about 5 and a half days!

its obviously rim because their all wearing all black and have white words on their sign. just like rim has had for the past... forever as well as every blackberry....

If it is Blackberry, good for them. It's time they did something to get people's attention. BUT - if it IS them they need to have something big to back it up.

I figure it will be the time BB10 is released. Just seen some BB World 2012 stuff and all I can say is WOW!!! RIM isn't dead yet, can we say comeback?!

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