When Apple-is-doomed rumors don't match the math
More on the dumbassery -- or manipulation -- that was the Wall Street Journal story this past weekend alleging Apple was cutting iPhone 5 orders in the face of weak demand -- namely the questions the WSJ should have asked, and the logic they should have applied, before slapping the headline under their masthead, usually one of the most respected in the business. Particularly, the rah-rah Samsung tone taken in the article, and on many technology sites as well, that reported doom-and-gloom for Apple in the same feed they bolstered Apple's competitors. Mark Rogowsky from Forbes elaborates:
First, we heard “good news” from Nokia, which reported shipments of 4.4 million Lumia phones in the year-end quarter. Never mind that we are talking less than 2 percent market share for Nokia or that sales were boosted by heavy discounting, often down to $99 at retail — less than half what competing phones sell for.
In other words, if we just compare the last two generations of phones, Apple sold somewhere around 35-45 million last quarter while Samsung moved about 23 million. It’s certainly true that Samsung has a number of less-expensive entry models and will outsell Apple in raw numbers. But when one looks at “profit share” and wonders why Apple will continue to earn more of it in smartphones than Samsung, those numbers tell the story.
Go read the whole thing.
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