The iPhone 5c and iPhone 5s go on sale in the United States and numerous other countries on September 20th. While preorders for the iPhone 5c started today, you'll have to go to a store on the 20th to get an iPhone 5s the day it debuts. Unless you live in Hong Kong, that is - Apple's retail store site for Hong Kong is allowing customers to reserve a 5s beginning on the 17th, according to MacTrast.
Reserve iPhone 5s or iPhone 5c online beginning September 17 for pickup at an Apple Retail Store on September 20. When you come in, we'll help you pick the right rate plan, transfer your contacts, set up your email, and more.
Tim Cook reportedly wants to boost iPhone sales at Apple retail stores. Apple stores in the United States recently began offering a trade-in program to help gather a larger percentage of iPhone customers who want to upgrade their existing handsets with a new model.
This new promotion in Hong Kong would seem to dovetail with that effort. "Get iPhone from the people who really get it" is the slogan Apple's using to attract customers, implying that they're in the best hands with Apple's own retail store staff.
Apple operates three retail stores in Hong Kong: ifc mall, Festival Walk and Causeway Bay.