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Apple calls the iPod nano 7 "renanoed", and if you look at the longer, thinner shape, and the wider screen, it's harder to argue the logic than it is the ad copy. It still isn't running iOS, and Apple has rounded the icons to better visually differentiate it from it's bigger, more computer-like cousins, but it does include apps. And buttons. There's a Home button now, also similar to iOS, and a volume rocker with a pause/play control in between. It also has the new Lightning connector, which is why it can be so thin.

The iPhone 5 is the thinnest, lightest iPhone ever, but the iPod touch 5 is almost 2-dimensional. Everything comes at a price, however, and so while the iPod touch 5 is even thinner and lighter than the iPhone 5, it doesn't have anywhere near as good internals. If you don't care about that, however, if all you want to do is scratch the surface and find more surface, then here's how the iPod touch 5 compares to the iPhone 5 is close up. And for good measure, we'll throw in some iPod touch 4 and iPod touch 3 action as well.

We've already shown you just how stunning the new design looks in our iPhone 5 gallery but we also want to go in for a much closer look at all the little details. Apple is manufacturing the iPhone 5 using some incredibly advanced equipment and tolerances measured in microns. The backing is anodized 6000 series aluminum with ceramic or pigmented glass inlays. The iSight camera is covered by sapphire crystal and the beveled edges are cut by crystalline diamond. It's been said the iPhone 5 is closer in kind to a luxury time piece than what's traditionally passed for consumer electronics.

How much of that is just marketing and ad copy, and how much is reality undistorted? If the details matter that much to Apple, how well did they execute on those details? Let's take a really close look...