Research shows half of smartphone buyers want iPhone, but Samsung's surging

Half of smartphone buyers want iPhone, Samsung surges

A new survey from 451 Research's ChangeWave service on smartphone buyers in North America shows that while demand for the iPhone has dropped from the its last survey period, one in two likely smartphone buyers plan on purchasing an iPhone 5 within the next 90 days. Apple continued its impressive record of customer satisfaction, with 71% of respondents saying they were “Very Satisfied” with their iPhone.

Demand for the iPhone dropped from 71% in the last survey period, which took place around the launch of the iPhone 5 launch, where Apple always sees a large spike in demand. The last few non-launch survey periods have seen demand normalize between 50% and 54%. However, the size drop between the last survey period and this one may be due, in part, to Samsung. Demand for Samsung products has jumped eight points to 21%, which 451 Research attributes to the Galaxy Note II. While more likely Samsung customers are planning to buy the Galaxy S III by a wide margin, 4.8% of total likely smartphone buyers plan on purchasing a Note, more than half of Samsung’s jump.

Whether current demand for the Galaxy Note II reflects a future filled with larger screen sizes or simply a trend that will rise and fall, remains to be seen. While 50% is historically a high for Apple, they might be concerned with the traction that Samsung is gaining. The smartphone battle is between these two companies for the foreseeable future, and as they fight it out, that makes things more interesting for consumers. Whatever either company has in store for consumers, 2013 is going to be a very eventful year for both companies.

Source: 451 Research

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Research shows half of smartphone buyers want iPhone, but Samsung's surging


It will be interesting to see how many people who actually buy the Note 2 will end up keeping it. My wife and I both had iPhone 4 and were absolutely drooling over the Note 2 when it came out. I was one of the people who believe bigger is better, and "no I don't use one hand that much". But I soon realized that I DO use my phone one handed WAY more than I thought!

After using it for ONE day at work (3 days total), my wife and I both (individually) realized it was too big and decided to return ours. I wonder how many other people will have the same realization and do the same?

Many people in my department at work switched from the iphone to the note 2 as well. However they like the bigger size screen and the features that come with it. I, for one, think that the note is a tad too big also. But to each their own.

I'm in the bigger is better camp but agree that the note is to big. I think the iPhone is to small and is the major reason I didn't buy one last time, opting instead, for a galaxy s2. Because of my ipad I'm very invested in the apple Eco system and will be buying an iPhone whenever the next version is released. I do wish that they had released a slightly bigger version. I think 4.3 is about the perfect size for a phone.